KFC goes live with Meituan drone delivery 1
KFC has entered into a partnership with Meituan Drones, becoming the first western fast food brand to go live with drone delivery.
Book KFC takeout at the drone landing sites in HBC Huilong Center, Hongrongyuan Tianjun and Shenzhen Talent Park around Shenzhen North Railway Station, and you can choose drone delivery.
Meals can be delivered to customers from KFC New China Skyway and New Poly stores within minutes after the crates are loaded for takeoff. As more stores go online, the service will cover more scenarios such as colleges and communities.
The relevant person in charge of KFC also said, "Drone delivery can also shorten the takeaway's in-transit time, and ensure as much as possible the temperature and taste of the meal when it reaches the hands of the consumer. This 'point-to-point' delivery mode allows food to be delivered quickly to customers, giving them a better dining experience."
Since entering China in 1987, KFC has been working hard to meet the diverse needs of Chinese consumers. With the rapid development of mobile terminals and the application of new technologies and equipment, KFC has actively embraced the exploration of technological and digital innovations, and has broadened the radius of its services and explored new consumption scenarios through the cooperation with Meituan's drones. Let the delicious "fall from the sky", to bring customers a faster and more innovative consumer experience.
Explore the new model of scenic takeaway 2
In the process of cooperation, for the selection of the first access routes, KFC prioritized access to the Shenzhen Talent Park routes to explore new modes of scenic takeout and to improve the past pain points in the scenic area of distribution difficulties.
The relevant person in charge of the UAV business strategy of Meituan introduced: "Take the Shenzhen Talent Park as an example, when customers order takeout before the opening of the route, there will be the problem of difficult to locate the delivery address. Positioning such as 'the 4th street lamp' 'the 6th big tree' is very common, and it takes a long time for a delivery person to accurately find these locations in the park, which makes the experience difficult to be guaranteed. Now, customers only need to walk to the park to pick up food from the air drop cabinet, not only eliminating a lot of communication time, delivery time can also be compressed by nearly half compared to the past."
The above person in charge also said that although the opening of less than half a year, but the Shenzhen Talent Park order volume growth is very considerable, "especially during the weekend when tourists travel with their families, many merchants more than 50 percent of the order by the drone delivery is completed."
Meituan drones continue to explore the development of urban low altitude field
Improve the overall efficiency of urban logistics
Contribute to the construction of smart logistics and distribution system and smart city.
To better serve everyone